Creating the Anti Social Social Club

Many streetwear brands have been able to navigate the industry from whichever direction they take, but a trend of individuals who project their passions is often the stepping stone. That vision is the case for Anti Social Social Club founder Neek Lurk, who started the brand to show off his perceptions of the world. But, of course, those perceptions often came from his own experiences, as he had always been one to document from a distance. An interview from 2016 goes in-depth with the designer to understand how those fears and negativities manifested in his clothing.

These emotions did not take long to manifest in his fanbase, as Lurk started seeing success only two years after moving to LA. He quickly garnered attention from individuals such as Travis Scott, Mike WiLL Made-It, and even Wiz Khalifa. Because of this steady support, the brand has become a global staple in fashion while keeping enough mystique surrounding Lurk for people to wonder what will come next.